The Standard Drink in México

ACKNOWLEDGEMENTS To Jessica Paredes, Diego Velasco and Javier González for their invaluable support, comments, and contributions during the writing and the classification of this work. I haven’t any words to describe the enormous contribution they made to this project; they were committed and determined. I’d also like to thank Salomé Pérez and Adriana Rojas, for their exhaustive reading and comments. To the Centre of Documentary Research (CID) at FISAC, for their support, especially to Maricruz Torres de la Peña. To Alejandro Nolla for his admirable work in both graphic and editorial design. He managed to condense a great amount of information on many things into easy-to-read images, and at the same time gave the book personality. Also, to Gladys Adams for designing the book cover, it is the face of everyone’s hard work and effort. To the Tequila Regulatory Council (CRT) for their careful review of certain sections of the text. To Raúl Jesús Gerardo Joffre, Ph.D., who kindly let us include his tables for blood alcohol rate levels. To the Wine and Spirits Industry Commission (CIVyL) for fact-checking information in their area of expertise. To David Paredes Hoyuela and Jesús Miguel Torres Flores, Ph.D., for their technical assistance. To our Board Members, for their support and trust in our team and our work, they made the publication of this book possible. Finally, I’d like to sincerely thank above all else, the love and friendship of all my workmates. It’s made the difference every step of the way. — Esteban Nolla Hernández