The Standard Drink in México

139 T he S tandard D rink in M exico | L ife skills and tools multiplying effect of this indispensable and important task. The life skills and tools that FISAC works with are: 1. Self-esteem: It is the value one places on oneself. This assessment falls upon every area of personal experience: the body, the abilities one has, social status, family context and more. Self- esteem can be healthy or unhealthy, because experiencing “negative” emotions is not bad in and of itself. The insistence and intensity of said emotions, can generate risky or self-destructing behaviours, negative assessments of oneself, this may then be considered an unhealthy self-esteem. Self-esteem can constitute a protection factor since it provides the necessary elements for a person to take seriously and consider what is of greater importance and worthy of respect, their values, their body, their decisions or their beliefs. Self-esteem is intimately linked with the social context, so it cannot be understood purely as a subjective issue. 2. Assertiveness: It is the ability to express one’s ideas, opinions or emotions in a clear, direct, frank and opportune way. It is common for people to consent to doing things that they otherwise wouldn’t because of social pressure. Promoting the development of assertiveness, can be what is needed to stop invariably conceding to others insistent invitations to consume alcoholic drinks or to consume more than what one wants to.