The Standard Drink in México

137 LIFE SKILLS AND TOOLS The Standard Drink, along with many other concepts that are part of preventing the abuse of alcoholic drinks, is information that can be offered to those consumers looking to increase their knowledge and awareness in order to promote responsibility in consumption. However, it is necessary that it be accompanied by information that contributes to give the population life skills and tools, so as to build a truly solid foundation for prevention. When we begin to speak of responsibility in the consumption of alcoholic drinks, it is necessary to stress the fact that each person must assume the responsibility of their own life and decisions. Information is a starting point of great importance, but in truth, interaction with the environment will demand each person attitudes, ways of handling one’s emotions and taking particular decisions. For this reason, life skills are considered fundamental elements when structuring prevention programmes, and must fit each social group, according to their age or socioeconomic level particularities. In the document by the WHO entitled, “Life Skills for Children and Adolescents in Schools” (1994) we find that “Life skills are abilities for adaptive and positive behaviour, that enable individuals to deal effectively with the demands and challenges of everyday life.” In another document by the WHO, “Health Promotion Glossary” (1998) we find another definition: “Life skills consist of personal, inter-personal, cognitive and physical skills which enable people